Atlanta Strategic Transportation Plan

Sam Schwartz partnered with Bloomberg Associates to help Atlanta Mayor Keisha Lance Bottoms create a new department of transportation (ATLDOT) and deliver sustainable, equitable mobility for all Atlantans. Atlanta’s Strategic Transportation Plan details the goals and priorities for the new ATLDOT—including a commitment to Vision Zero, increasing transportation choices for Atlantans, improving project delivery, and building a culture of innovation—and creates a transparent framework for tracking the agency’s progress. Sam Schwartz helped facilitate workshops with staff from the Mayor’s Office, Public Works, Planning, Renew Atlanta and external partners to determine ATLDOT’s responsibilities and functions along with specific goals, strategies, and benchmarks to guide the department upon its launch.

Sam Schwartz also led the design of the final strategic plan document, developing a compelling layout, creating signature graphics, and incorporating stories from Atlanta residents to illustrate how the new ATLDOT and its work will improve people’s daily lives.

Services / Strategic Planning